Submitted by
Michael Rettig-Garcia, Branch Manager
Collins Community Credit Union
Price Chopper
Des Moines, IA
Product/Service: Retail Relations
Dates: 2 Days
Budget: Over $100
On our whiteboard, we promoted the $50 gift card giveaway.
Price Chopper held a “Massive Meat Sale.” Coordinating with the store manager, we handed out gift cards and goodie bags with swag and bagged groceries.
We also hosted a drawing for three (3) $50 gift cards and helped man the store’s BBQ and kids activity table. KIAO, a local radio station, was onsite broadcasting during the sale and mentioned our drawing for a gift card.
We handed out over $250 in $5 gift cards to shoppers as they left the store to promote return shopping trips and provided information about the credit union.
It was a great time working with our retail partner!
Our goals were to build a better relationship with our retail partner, encourage return shopping trips, and promote the credit union.
We’ve seen return customers and opened three new accounts. Also, we are working with our retail partners to coordinate future projects and sales events to help each other be successful.
