The branch manager contacted the local Chamber of Commerce for a list of all the businesses in their local community. She received 500 contacts from the list and markets monthly to the local businesses. Each month she contacts 75 of the businesses on the list and sends a personalized letter, brochures and coupons. She then follows-up with the contacts on a regular basis. Most of the businesses in the area have corporate accounts with other financial institutions. Therefore, the credit union is marketing to their employees. The branch has acquired many new accounts from this strategy. Steak & Shake and McDonalds employees cash their payroll checks with the credit union. The branch staff continues to acquire new memberships from these employees. The branch opens an average of 20 new memberships per week and is growing in member transactions.
The branch staff has also infiltrated the school system to market their branch. The branch manager made a financial presentation to third graders at their local school. She presented the students with goodie bags including information on the credit union. The students sent a large thank-you card to the branch. It was displayed on the back wall of the branch for the kids and their parents to view.
