Financial Institution: American Bank and Trust, NA
Location: Hy-Vee
City and State: Milan, Illinois
Product/Service Promoting: Other & Miscellaneous
Theme: Getting involved and finding furever homes!
Start Date: June 2, 2014
End Date: August 25, 2014
Slogan: PET DAYS OF SUMMER
Budget: Under $25
Branch Goal: The bank goal of this event was to draw in the community and potential clients. It was a great way to get involved while bringing awareness to the local animal shelter.
Actual Results: The ending results were incredible. We had five full cart fulls of food and other necessities for the pets. We also raised $436.46 in cash for the Milan Shelter.
Decorations Plan: We used summer colors, with streamers and balloons to draw attention. We had a large banner that said “pet days of summer”. We had a dog house, pet bowls, and toys set out for decoration.
Special Attire: We had a dog mascot costume that wore an American Bank and Trust shirt. He walked around and interacted with customers and children.
Branch Activity: We had a board for the “adoptable pet of the week”. We featured different pets from the shelter every week. We had their pictures and had a bio for the animals personality and what their perfect fit would be for their furever home.
Business Development Activity: We used the contest as a way to introduce ourselves to potential customers. We gave out goodie bags with informational brochures on our accounts and products plus treats for the potential clients and a biscuit for their four legged friends.
Do you have a corresponding game/contest/PA?
We opened a cutest pet contest that allowed our customers and the community to enter in a photo of their pet. Then it was an open vote for the cutest pet by donating to the animal shelter. The top three animals that raised the most donations won gift baskets from American Bank and Trust.
