The staff of an In-Store/Retail Branch is the most vital element of that branch’s success. The personnel of these locations must be able to meet and fulfill the duties and requirements of a traditional branch, as well as sustain an aggressive and proactive marketing and sales culture. It is extremely likely that these In-Store/Retail team members will have more face to face contact with customers and potential customers than any other members of the institution. They are representatives of your financial institution to a large portion of the community. It is obviously important that individuals staffing your In-Store/Retail branch exhibit key characteristics.
