Submitted by
Michael Rettig-Garcia, Branch Manager
Collins Community Credit Union
Price Chopper
Des Moines, IA
Product/Service: Retail Relations
Theme: Safari/Zoo
Dates: 7/14/19—7/31/19
Budget: Under $25
Collins was a sponsor for “ZooBrew,” a Blank Park Zoo fundraiser event that took place every Wednesday during June, July, and August.
As a sponsor, we received tickets to the event. Therefore, we took the opportunity to not only promote the credit union and the zoo, but bring attention to Price Chopper sale items.
We created paper price tags with different zoo animals on them, as well as instructions to bring the tag back to Collins for their chance to win tickets to ZooBrew. We placed the tags throughout the store on items the store was promoting or items that earned points for the Price Chopper Rewards program.
We advertised the activity on our white board and also through PA’s and aisle walks. During aisle walks, team members wore a safari hat, spoke to customers, and told them to be on the lookout for “Zoo Friends.” If they found a tag, they were to bring it back to use for a chance to win the tickets.
“Look out Price Chopper shoppers, this is ____________ (team member name) with Collins Community Credit Union and we’ve lost our zoo friends! Help us find them and return them to the front of the store for your chance to win tickets to Blank Park Zoo’s ZooBrew. Our zoo friends love a good bargain so check this week’s ad for hints on where to find our zoo friends. Have a great day and thank you for shopping your Merle Hay Price Chopper.”
Goals were to bring awareness to the credit union, promote our retail partners, and promote the Blank Park Zoo.
We found this activity to be successful. Most of the tags were returned, and people completed the registrations. This gave us opportunities to determine what CCCU products and services they have interest in. We received 103 entries.
