Financial Institution: Reliant Credit Union
Location/Store Name: Henrietta
Store Location: 1200 Marketplace Dr, New York
Product/Service Promoting: In-Store Promotion
Theme: What We Save Our Members
Start Date: 02/01/2024
End Date: 02/29/2024
Slogan: We “Heart” Our Members
Budget: Under $25
Branch Goal: Create excitement by providing a visual representation of how we save our members money when we refinance/consolidate their debt.
Actual Results: Total hearts cut out—345. Total savings to our members—$34,506 over 6 refinance/debt consolidation loans in Feb. To qualify, must be a Henrietta-originated application, but be refinance/debt consolidation, must be funded in February.
Decorations Plan: Construction paper, heart cut-outs, printed sign showing what the hearts represent
Branch Activity: Constructive conversation with passersby
